Social Media platforms are one of the most powerful methods of attracting users and customers. It’s a living, thriving eco-system that has incredible potential, if used correctly.
Social Media Marketing is the digital discipline that looks at forming communities around users that are relevant to your brand, and coaxing them to take an action- whether it be a Newsletter sign-up, a purchase from your e-commerce store, or visiting your latest blog article.
At Qwerty, we believe that social media offers a unique step in the sales funnel of your customers, and can generate real world impact, and change with intent.
What We Deliver
Content Marketing is not fluffy*. It’s more than a pic and a 140 characters, more than a “Happy Friday” post (although these do have their purpose.) Each piece of content that you place on your social platforms should have a strategic purpose, a driver, a call to action; packaged in a creative format that captures your audience- but also contributes to the monthly performance of your brand.
Fluffy: to not having any strategic purpose or offering. It’s digital candy floss- something to look at, but dissolves very quickly, never leaving you satisfied.
Community Management is the relationship link to you and your audiences. Through the social media platforms, a brand can connect with current and potential customers. With authentic communication, detailed escalation plans, and a keen understanding of what and how to respond to your clients, Community Management connect you to customers.
COMMUNITY MANAGEMENT TRAINING
We understand that Community Management often presents two challenges:
◊ It’s a costly exercise: Because of the sheer number of hours that Community Management demands, it can become quite expensive to maintain.
◊ You know your business better: Some clients prefer to maintain the business / customer relationship themselves, as they have a holistic insight into the business and can provide immediate responses to customer’s needs.
We provide full training and documentation creation, that will assist your teams to control and manage the ongoing community management. Dependant on your business needs, this could include:
◊ Escalation Documentation
◊ User Query Mapping
◊ Initial set up of Community Management Tools
◊ Training on Tools and Platforms
◊ Monthly Metrics and Performance