CASE STUDIES
Below, you will find 5 of some of our favourite projects and clients. Since Qwerty’s inception in 2017, we have had the honour of working on a variety of interesting brands, pushing ourselves strategically and creatively to provide solutions that exceed expectations.
We strive to provide world-class thinking to brands that believe in Digital with Intent
Client Overview
TMAC is an international luxury tourism business, offering an elite crowd unparalleled experiences in Africa’s finest lodges and environments.
Qwerty has managed their entire digital account since 2020; from website development and online media management, to content creation and video production.
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Videography was fundamental to our storytelling, and Qwerty has created videos in some of the most incredible spaces in Africa, from the Okavango Delta to Singita Ebony Lodge in Sabi Sands.
TMAC has successfully established itself on digital, with website, SEO, and Social platform KPI’s on a consistent upward trend.
In particular, our focus platform, Instagram, has done remarkably well even with very little online media support and a tough travel climate in 2020.
Client Overview
Enterprise Ethanol is South Africa’s leading supplier of Ethanol, for the household, perfumery, and manufacturing industries. We have actively managed and run all their digital needs, including online media, SEO, technical writing, and creative, since 2017.
Our first point of call was to understand the company’s full product range, and plot this out in a wireframe that would allow us to visually understand the needs of the site, and determine the user navigation.
Additionally, we produced all the product photography in an effort to produce a consistently elevated design across all elements, while providing comprehensive information in a concise and creative manner, and avoiding stock photography.
The final result is a creative brand platform that delivers on customer’s needs, as well as the business’s ecommerce objectives.
Client Overview
Bride&co is a leading provider of bridal wear, men’s wear, and evening wear to South Africa. With 5 stores nationwide, and strong market dominance, this brand is known as every bride’s dream department store.
Bride&co has been an ongoing client of Qwerty since 2017, utilsing the full scope of digital services available, including all paid digital media, creative conceptualising, website management, strategy, SEO, and social content.
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These digital efforts are then utilised for the ongoing media campaigns, which we manage and optimise across Google, Facebook, and Instagram.
Bride&co has continued to show year-on-year growth, and we continue to have an excellent relationship with this client, nearly 5 years on.
Client Overview
During peak lockdown in 2020, a partner agency asked Qwerty to assist in solidifying the Kellogg’s strategy to launch their ecommerce grocery store through Takealot.
Click to view their Takealot Store
Kellogg’s wanted to launch their range of products through Takealot, as one of the first to provide grocery services through ecommerce.
We were tasked with strategically directing each page and its contents; from digital shelf to digital basket, while liaising with the overseas client.
After getting approval from the Singapore team, the strategy, copy, and creative suggestions have been launched on Takealot.
Client Overview
Draft FCB asked Qwerty to assist in creating rich social media stories based on their TVC, Swiiiiish
The client wanted to drive home the benefits on social, and were looking for gamified, unique social content that drove engagement and interactions.
Specifically, they were looking for content that promoted comments relating to the campaign, instead of the usual queries and complaints
The social posts were approved by the agency and ABSA, and the content pieces were flighted across Facebook during November 2017.
The overall engagement on the Swiiiiish campaign increased, and we saw more users participate in the comments, without bringing up service issues.
