Black Friday and Cyber Monday

Black Friday and Cyber Monday (BFCM) are a bit of a marketing phenomenon, which has always attracted our attention. Even as children, in South Africa, we’ve always known the term and the mass attraction it brings.

Unlike other marketing campaigns from around the world, it is Black Friday that captured a global marketing weekend, and with the proliferation of the internet and online retailers, the phenomenon has snowballed.

A holiday weekend was born, and although its roots are deeply steeped in American history and big retail overindulgence, the years and international influence have created a weekend that simply allows brands and businesses to put their best foot forward.

This occasion brings with it the perfect opportunity to bring focus and revenue to your brand, and there is no better way to achieve new marketing successes than by crafting a unique Black Friday digital campaign.

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Who Would Benefit From A Campaign?

For Ecommerce and Online Retailers:

BFCM brings massive opportunities to online retailers. Utilising hard-hitting, impactful campaigns and creative, underpinned by solid metrics and reporting, online retailers can benefit from increased sales, increased brand awareness, and new potential clients

For Malls and Retailers:

Malls and big retailers need to ensure that their offerings are strong, and a conversation needs to be had between mall and tenants to ensure a strong campaign that ties in focus to tenants and stores.

For Independent Brands:

Brands can still get in on the BFCM happenings, even if not in a mall or offering online purchases. By utilising strong communication and messaging, your audiences can still be moved to an objectives, and BFCM can still effect your business objectives.